About Us

HISTORY

Joan Apel, owner and president of Ex-Sell Food Sales Inc. had a vision to provide a sales support program for companies of all sizes. In 1985, Ex-Sell was operating within British Columbia as the only merchandising firm in the retail grocery market. Ex-Sell's potential to become a 'one-stop' service for both Field Marketing and Third Party Merchandising services have continued to grow.

Today, the Ex-Sell teams are regularly visiting all forms of retail trade nationally. These retail channels include grocery, hardware, drug, mass merchandise, office supplies, computer specialty chains and convenience.

Since the beginning, Ex-Sell has worked to develop the necessary format, reporting structure and computerized summaries to place Ex-Sell on the leading edge as a service provider. Our clients are currently receiving exact facing and distribution information which can be compared historically, regionally and nationally. We customize each report to generate the exact information that our clients need as often as required.

Our team is made up of sales people who sell and report from the regions in which they live. This way the store level staff can expect consistent visits from the same person frequently. This helps to maintain our relationships, on behalf of our clients, at store level.

PHILOSOPHY

Building relationships at store level will create better sales opportunities for our clients. We believe that person-to-person introductions and exchange of information is the best way to continue to build these relationships that clearly become our client's most effective marketing resource. Distribution, compliance, participation, interest and personal knowledge of the features and benefits of our clients products, clearly increase product sales and movement when supported by our Sales & Merchandising programs giving our clients the competitive edge.